Dubai: EternityX, a leader in cross-border AI marketing, has launched its first Global Knowledge Hub in Dubai. This platform is designed to help brands from the Middle East and North Africa (MENA) navigate China’s complex digital and cultural landscape. The launch took place at a breakfast seminar attended by over 200 senior marketers and business leaders, just after the Eid break.
The hub aims to support MENA brands in connecting with Chinese consumers. Deric Wong, Chief Business Officer at EternityX, explained that to succeed in China, brands need more than just translation; they need to understand and adapt to the local culture. China has 1.4 billion people, each with unique media habits and motivations, so businesses must tailor their strategies for each segment.
EternityX’s platform offers tools and insights to help MENA brands connect with Chinese audiences. The platform includes resources on popular Chinese platforms like Xiaohongshu, Douyin, and WeChat. It also provides cultural insights, such as viral trends and real-world case studies from brands like Qatar Tourism and Huawei.
China is a key market for global businesses. With millions of affluent Chinese travellers and billions of dollars in luxury spending, MENA brands have a huge opportunity. However, many are not prepared. EternityX aims to help overcome challenges such as limited visibility on Chinese platforms and outdated marketing models.
The Global Knowledge Hub offers solutions to these problems. It includes digital playbooks and audience analysis on groups like high-net-worth individuals and Gen Z travellers. Charlene Ree, CEO of EternityX, emphasized that the platform is not just a resource but a movement to help MENA brands succeed in China with confidence.
